Prof. Rajnish Shukla

M.Sc, PGCHRM, PhD* (Amity University)

Director SDCHM

Director's Message

Dear Students,
Founder of Apple Computers, Steve Jobs Said, “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” In a Hotel and Hospitality Industry, Party never stops but only difference is that you are the host.

First of all, I would like to congratulate you to have made a right choice of joining in the ever shining and growing Industry and choosing Sunder Deep College of Hotel Management to start your Journey.

Sunder Deep College of Hotel Management (SDCHM) has made a name in hospitality industry as an invaluable talent resource. For many aspiring students, SDCHM is one of the most esteemed and well-known hospitality management institutes in India. This is due to its four core elements: Our cutting-edge programs that are dynamic, our state-of-the-art infrastructure, our faculty members that are very professional and experienced and certainly our talented students who are our future ambassadors in the hospitality industry worldwide.

Our objective is to nurture all-round individuals who will be able to contribute to the advancement and betterment of the hospitality industry within the region and beyond.

We want our students to develop their academic knowledge but most importantly their cultural and ethical values and the respect for others. At SDCHM, we prepare our students to be life-long learners, innovators, and professionals capable of being the next new generations of leaders in their careers, committed to personal integrity and civic responsibility. It is now our pleasure to show you how we are fulfilling that mission.

SDCHM offers a dynamic, vibrant and motivated teaching and learning environment with committed staff that have substantial industry experience, high-level teaching abilities and academic strength. In addition to various forms of classroom learning, significant emphasis is also placed on industry engagement and training, site visits and case studies, as well as other relevant industry activities. Apart College syllabi which is governed by NCHM - National Council of Hotel Management, AKTU - Uttar Pradesh Technical University & AICTE, is transferred to the students by experienced unparalleled academicians & professional hoteliers who have acquired over the years the skills & talent to operate & manage some of the best Colleges & Hotels.

The SDCHM is building upon the model that has produced so many successful alumni over the years, but our sight is set on raising the bar. We aim to redefine hospitality education. Future graduates will have the option to focus on growth areas, such as food and beverage science, Facility planning and Entrepreneurship development and, with faculty collaboration, hone in on research and innovation.

We encourage our students to develop a positive, motivated, enthusiastic and forward-looking attitude. They are expected to participate in extra-curricular activities and to cultivate their awareness of social responsibilities. We also believe that an international perspective with understanding of different cultures will strongly contribute to students’ development and future career potential.

Building upon the legacy of the leaders before me, now more than ever, we will focus on student success. We’ll forge intimate industry relationships to amplify resources for the students, while we strengthen the existing relationships that make us unique and set us apart.

I embrace this responsibility and will devote all my time and energy for preparing and educating those who will lead us in the future.